1992, Yi from Hubei came to Guangdong, and then, like Inflatable Air dancer many university graduates, he considered that as the forefront of reform and opening up, will be more opportunities here. At that time, the work is the distribution of kits, Yi began doing sales work, "I like to do marketing, and a person's hobbies relevant." 2002, Sanhe Group will be large inflatable play equipment and inflatable water park as a key development projects, Yi saw the inflatable entertainment huge space for development, decided to leave the Kelong groups and do the work of many years of sales , Joined the Sanhe Group.
He believes that marketing is a job, "the owner sell things today, tomorrow the West home selling things" and "source of joy" is a company, can have different products, but there is only one brand, the company through product, through the market , A company's brand, founder of the company, if a person can a brand in the industry achieve a leading position is the most personal expression of self-worth.
"Marketing staff on market-sensitive nature, to the Inflatable Air dancer amusement park we reach more of the mobile equipment and video equipment, little inflatable equipment." With the sensitivity of marketing for many years, he saw the inflatable equipment of the item. Yi into the Sanhe Group set up after a new company - Zhongshan joy source of pleasure Development Co., Ltd., the company is also for the domestic market, specifically for large inflatable play equipment and the formation of inflatable water park. The initial size of the company is not big, but the establishment of a just, Yi on the clear positioning of the company: Let inflatable play equipment, theme, gradually replace the pleasure of the mobile equipment, in theme parks play an increasingly important role .
The world out: "space base" to break the Guinness Book of records
In China, companies such as the source of joy to do the specialized large inflatable play equipment and inflatable water park project enterprises are not many, of these projects is not familiar to many people. Yi appears in the ownership structure and capital are simple questions, the difficulty is to choose how to make a profit and market development, open up. Thus the beginning of the company's growth, Yi put forward in the process of nurturing the market to use a new way - to do a complete set of space-themed inflatable amusement parks, rely on their own strength for the tour, Let everyone inflatable personally experience the fun of recreational facilities.
Tour over 20 cities throughout the country, such as Guangzhou Tianhe Sports Center, the Carnival Spirit Xi'an, Shenzhen, Shanghai and Wuhan. "Space base", as China's first financial technology, science fiction, for pleasure as one, with space for large-scale theme of mobile inflatable amusement products, caused a sensation in the country. "Space base" 30.1 meters long, 20.77 meters wide and 10.4 meters high, can accommodate 80 visitors who break the Guinness Book of World Records as the world's largest inflatable recreational products. At that time, was the newspaper as "feelings of the space thriller, 'comparable to Disneyland'."
Through non-stop tour to do, the market's role and examples Inflatable Air dancer of interactive experience to gradually open the market, "the beginning of the stage very hard, to do a lot of outdoor park's operation, every station I will personally intervene," Yi说. But the effect of gradually exhibition show, inflatable play equipment gradually recognized by the market. Many customers want to buy the company's products and customers at this time companies have to make a choice, because the company's market development period is over, the company not only sell a single product, but in the implementation of the project. "Space base" source of joy to tour companies and regain the initiative, to enter the market of high-speed development stage.
Olympic attack: inflatable Fuwa victory
2008 Olympic host city election in Beijing, China, the sharp market Yi once again smell business opportunities. Yi acknowledged, large inflatable items of relatively narrow production, market capacity is very limited, especially in China, manufacturers in the 70 percent-80 percent are workshops, only 20 percent of the enterprises have a certain scale. The carbonated products abroad can be purchased in supermarkets, can enter the family, placed in the yard of a small inflatable toys for children to play, while in China is different. How to better explore the market to let everyone know the company »
Yi made the Olympic licensing, he considered that participation in the Olympic Games, companies can on the one hand for the Olympic Games to do the things within its power, the other from the Inflatable Air dancer Olympic Games in the corresponding returns. BOCOG to the more than 500 enterprises issued invitations to come up with enterprises on the design, and personally conducted field visits to factories, the source of joy invited as one of the company, with outstanding on the creativity, standardized production and quality products Quality more than 10 companies from emerging.
As a "Fuwa Paradise" activities of the sponsor, source of joy companies have also seen the return, Fuwa park in the country during the tour, print ads will be mentioned in the company - Fuwa inflatable park facilities sole supplier, Li Licence will also appear on the company's LOGO, accompanied by people's participation in the Olympics, the concerns of Fuwa, the enterprise's reputation has been further improved. "Investment is the Olympic values," Yi said, the enterprises of orders, sales climbed all the way to achieve the desired effect.
Won three out wonderfulHe believes that marketing is a job, "the owner sell things today, tomorrow the West home selling things" and "source of joy" is a company, can have different products, but there is only one brand, the company through product, through the market , A company's brand, founder of the company, if a person can a brand in the industry achieve a leading position is the most personal expression of self-worth.
"Marketing staff on market-sensitive nature, to the Inflatable Air dancer amusement park we reach more of the mobile equipment and video equipment, little inflatable equipment." With the sensitivity of marketing for many years, he saw the inflatable equipment of the item. Yi into the Sanhe Group set up after a new company - Zhongshan joy source of pleasure Development Co., Ltd., the company is also for the domestic market, specifically for large inflatable play equipment and the formation of inflatable water park. The initial size of the company is not big, but the establishment of a just, Yi on the clear positioning of the company: Let inflatable play equipment, theme, gradually replace the pleasure of the mobile equipment, in theme parks play an increasingly important role .
The world out: "space base" to break the Guinness Book of records
In China, companies such as the source of joy to do the specialized large inflatable play equipment and inflatable water park project enterprises are not many, of these projects is not familiar to many people. Yi appears in the ownership structure and capital are simple questions, the difficulty is to choose how to make a profit and market development, open up. Thus the beginning of the company's growth, Yi put forward in the process of nurturing the market to use a new way - to do a complete set of space-themed inflatable amusement parks, rely on their own strength for the tour, Let everyone inflatable personally experience the fun of recreational facilities.
Tour over 20 cities throughout the country, such as Guangzhou Tianhe Sports Center, the Carnival Spirit Xi'an, Shenzhen, Shanghai and Wuhan. "Space base", as China's first financial technology, science fiction, for pleasure as one, with space for large-scale theme of mobile inflatable amusement products, caused a sensation in the country. "Space base" 30.1 meters long, 20.77 meters wide and 10.4 meters high, can accommodate 80 visitors who break the Guinness Book of World Records as the world's largest inflatable recreational products. At that time, was the newspaper as "feelings of the space thriller, 'comparable to Disneyland'."
Through non-stop tour to do, the market's role and examples Inflatable Air dancer of interactive experience to gradually open the market, "the beginning of the stage very hard, to do a lot of outdoor park's operation, every station I will personally intervene," Yi说. But the effect of gradually exhibition show, inflatable play equipment gradually recognized by the market. Many customers want to buy the company's products and customers at this time companies have to make a choice, because the company's market development period is over, the company not only sell a single product, but in the implementation of the project. "Space base" source of joy to tour companies and regain the initiative, to enter the market of high-speed development stage.
Olympic attack: inflatable Fuwa victory
2008 Olympic host city election in Beijing, China, the sharp market Yi once again smell business opportunities. Yi acknowledged, large inflatable items of relatively narrow production, market capacity is very limited, especially in China, manufacturers in the 70 percent-80 percent are workshops, only 20 percent of the enterprises have a certain scale. The carbonated products abroad can be purchased in supermarkets, can enter the family, placed in the yard of a small inflatable toys for children to play, while in China is different. How to better explore the market to let everyone know the company »
Yi made the Olympic licensing, he considered that participation in the Olympic Games, companies can on the one hand for the Olympic Games to do the things within its power, the other from the Inflatable Air dancer Olympic Games in the corresponding returns. BOCOG to the more than 500 enterprises issued invitations to come up with enterprises on the design, and personally conducted field visits to factories, the source of joy invited as one of the company, with outstanding on the creativity, standardized production and quality products Quality more than 10 companies from emerging.
As a "Fuwa Paradise" activities of the sponsor, source of joy companies have also seen the return, Fuwa park in the country during the tour, print ads will be mentioned in the company - Fuwa inflatable park facilities sole supplier, Li Licence will also appear on the company's LOGO, accompanied by people's participation in the Olympics, the concerns of Fuwa, the enterprise's reputation has been further improved. "Investment is the Olympic values," Yi said, the enterprises of orders, sales climbed all the way to achieve the desired effect.